Ammara Pen

At She Designs, strategy meets creativity with heart.

My journey began in the skincare world at L’Oréal, where I learned the importance of truly understanding client needs and delivering with excellence. This instinct for problem-solving and attention to detail naturally led me to the world of digital design. After moving to London to study digital marketing and web design, I expanded my skills from crafting engaging online experiences to mastering the full creative process. At a web agency, I started with SEO before growing into full website design and development, from concept to launch.

My path continued at global companies like Omnicom and Apple, where I contributed to retail design and operational support across the EMEA region. These experiences taught me how to combine structure, creativity, and empathy, key ingredients for powerful design. Now based in Abu Dhabi, I use this unique blend of corporate expertise and entrepreneurial insight to support passionate founders. At She Designs, I help small businesses build meaningful visual identities and intuitive websites tools, that reflect who they are and where they want to go.

At Apple’s head office in Battersea, London, I served as an Assistant Program Manager for the Preservation Team across the EMEA zone. My role involved creating detailed presentations, reports, and content to support the team’s initiatives and store operations. This position required a keen eye for detail and effective communication skills to ensure that all materials met the high standards of Apple’s global brand.

At Omnicom, one of the UK’s leading web agency networks, I took on a hybrid role as a Guest Service Ambassador. My responsibilities included overseeing building services, managing meeting rooms, and ensuring a seamless experience for guests. I played a key role in maintaining the high standards of service and operational efficiency across Omnicom’s network of over 60 agencies.

At Livecom Agency, a Web Agency serving both the UK and French markets, I worked as a Web Producer specializing in website creation for entrepreneurs. I led a team of web developers, graphic designers, and copywriters, overseeing all stages of the web design process to deliver high-quality, tailored solutions. My role involved coordinating efforts, ensuring seamless project execution, and helping clients establish a compelling online presence.