About
The Artist Behind the Canvas
From corporate to creative designing with purpose and heart
My journey started in the skincare world at L’Oréal, where I learned how powerful it is to truly understand people’s needs and deliver with care and precision. That attention to detail and my love for problem-solving naturally led me to the world of digital design.
After studying digital marketing and web design in London, I joined a web agency where I grew from SEO to full web creation, from concept to launch. Later, my path took me to Omnicom and Apple, where I worked on creative and operational projects across the EMEA region, blending structure, storytelling, and strategy.
Now based in Abu Dhabi, I bring together that mix of corporate expertise and creative freedom to help founders and freelancers build brands that feel genuine, strategic, and alive. Through She Designs, I create visual identities and websites that empower people to grow their business with confidence and intention.
What I DO
I create brands that feel like you.
From visual identities to custom websites and graphic design, I help freelancers and entrepreneurs build brands that look good, feel right, and truly work for them. Every project starts with purpose and ends with designs that connect, inspire, and last.
Branding
I craft unique brand identities that capture your essence and make your business instantly recognizable, from logo design to full visual guidelines.
Web design
I design clean, modern and fully responsive websites that load fast, feel effortless to navigate, and deliver a seamless experience across all devices.
Graphic Design
I create high-impact visuals for digital and print: social media, posters, marketing materials and more, always aligned with your brand’s style.
My Belief
My Creative Process
Every project starts with listening, intention, and a clear plan. Here’s how we go from “I have an idea” to a brand and website that feel like you and work for your business.
1. Discover & Align
We start with a call to understand your story, goals, and audience. I ask the right questions, audit what you already have, and define a clear direction so you know exactly where we’re going before any design begins.
2. Design & Refine
I translate the strategy into visuals: brand identity and/or website layouts tailored to your business. You get curated concepts, guided feedback rounds, and my expert recommendations so every choice feels confident and intentional.
3. Launch & Support
Once everything is polished, I prepare all final files and your website is ready to go live. I walk you through how to use your new brand and site, and I stay available for follow-up support so you’re never left alone with the tech.